About Us

Welcome to TAH Chula — a vibrant lifestyle brand created with heart, heritage, and healing in mind.

We are a Latina and Indigenous woman-owned small business dedicated to celebrating culture, wellness, and unapologetic self-worth. TAH Chula stands for Tribe and Heritage Chula, a name that honors the strength of our ancestors while embracing the beauty and boldness of today’s mujer Chula — a woman who is powerful, rooted, and whole.

Our mission is to inspire women, especially women of color, to live boldly, love deeply, and wear their identity with pride — on their sleeves, in their homes, and in their hearts.

What We Offer

TAH Chula specializes in made-to-order apparel and accessories designed to uplift and empower. Whether it’s a tee that speaks truth or a sweatshirt that wraps you in culture, our pieces are more than fashion — they’re daily affirmations of who you are.

All of our items are:

  • Printed on demand through trusted partners.

  • Ethically sourced and crafted for comfort

  • Designed with cultural symbolism, strong messages, and modern flair

Because each item is made just for you, we reduce waste and avoid overproduction — a small but meaningful step toward sustainability.

What “Chula” Means to Us

“Chula” isn’t just a word — it’s a vibe. A declaration. A reclaiming.
It means you are:

  • Beautiful, inside and out

  • Strong because of your story

  • Connected to your roots

  • Healing, growing, thriving

At TAH Chula, we honor that energy in everything we create.

Our Values

  • Heritage: We celebrate the stories, symbols, and traditions that raised us.

  • Healing: We believe wellness is for the mind, body, and soul.

  • Empowerment: We speak life and love into our communities, especially women.

  • Authenticity: We stay true to who we are — and help others do the same.

Thank You for Being Here

Every purchase you make supports not only a small business but a much bigger vision: one of generational healing, cultural pride, and community love.

Whether you’re here for the message, the style, or the journey — welcome to the tribe.
Welcome to TAH Chula.